May 13, 2013 
Merchantry Raises $7 Million is Series B Financing
Merchantry provides technology that empowers retailers and media organizations to generate new revenue streams by building online marketplaces.
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May 8, 2013 
Merchantry Receives $7 Million in Series B Funding
Merchantry, an online marketplace technology provider, announced that it has received $7 million in Series B growth capital led by Kite Ventures. Greycroft Partners and e.ventures also participated. The investment is in addition to $10 million Series A funding the company secured in 2011 and 2012.
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May 6, 2013 
Kite Venture Led the Series B of Merchantry
By Marco Castro
This is a clear image of how online merchants have taken center stage in the consumer industry. (Photo : Reuters)
In an announcement by Merchantry today, it disclosed that its Series B of Financing had raised US$7 million with Kite Ventures heading the round. e.ventures and Greycroft Partners also participated in the round.
The latest investments will be added to the US$10 million Series A financial support that the company was able to raise back in 2011 and 2012 from investors that included Marvin Traub Associates and Carmen Busquets who was the founding investor of Net-A-Porter.com and founder of GIFTLAB.com.
Merchantry is the secret weapon of the majority of retailers that are either online based or traditional outlets plus most media companies. They make the products readily available to every consumer where merchant interaction is enhanced. The infused finances will be allotted for the expansion of the company's sales team and it
clientele all throughout Europe and United States.
"Merchantry is helping some of the world's largest retailers succeed in a rapidly changing environment. "Their trust in Merchantry underlines the efforts of the team, which has done a terrific job in transforming the market. We are proud to be on board for this exciting ride." " according to Kite Venture's Managing Director, Edward Shenderovich.
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May 6, 2013 
VENTURE CAPITAL DEALS
Merchantry, a New York-based provider of online marketplace technology, has raised $7 million in Series B funding. Kite Ventures led the round, and was joined by Greycroft Ventures and e.ventures. www.merchantry.com
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May 6, 2013
Merchantry Raises $7M From Kite, Greycroft, e.ventures
By Mark Boslet
Merchantry said it raised $7 million of Series B growth capital in a deal led by Kite Ventures and joined by Greycroft Partners and e.ventures. The new investment comes on top of the $10 million the company raised in Series A funding in 2011 and 2012 from GIFTLAB.com founder Carmen Busquets, Marvin Traub Associates and others. More here...
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